There are a lot of different solutions available on the market to enhance and streamline your business operations. If you are currently researching what is available in the market, it is likely that you have heard of ERP and CRM systems, but what is the difference between the two, and how can your business benefit from them?
Enterprise Resource Planning (ERP) are designed to help streamline day-to-day operations by integrating different functions across the business such as accounting, procurement, project management, risk and compliance, customer relationship management (CRM), and supply chain operations.
Depending on the ERP solution you choose, and whether you require any customisation, the capabilities may vary. However, as a basic system, it integrates finance as well as these key business functions, and acts as a central hub / single pane view for your business, allowing you to obtain insights, make better decisions, and reduce costs.
Three ways an ERP system can improve your business:
A Customer Relationship Manager (CRM) is your central hub for maintaining customer relationships whether these are existing, new, or potential customers. The system allows you to track sales leads, pipelines, customer interactions, as well as marketing activities.
A CRM system will allow you to have a 360-degree view of your customers and your relationship with them overtime. It helps businesses to have better data management and organisation.
Three ways a CRM system can improve your business:
When looking at ERP systems vs. CRM systems, both help to streamline your business and improve efficiencies. But, an ERP system focuses primarily on financials and reducing costs by making functions and processes more efficient, were as a CRM system focuses on data management, sales processes, and improving customer interactions.
In the end, the main difference between both solutions is the scope. If you are comparing ERP and CRM, it is necessary to consider your business’s needs. We would encourage you to consider both solutions as a CRM system helps to drive sales, while an ERP system helps to streamline operations and reduce overall costs, so working together they can maximise business growth.
The good news is Xperience can offer your business a solution which combines both CRM and ERP functionalities, we can organise for one of our consultants to give you a call to discuss your business requirements and find out what would be the best fit for you.