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Why Choose Act v21.1?

Act v21.1 if you want Recent innovations

Recent innovations include the new Act! Growth Suite, 170+ mobile responsive Marketing Automation email templates, Marketing Automation dashboards in Act! Insight, a new Marketing Automation campaign calendar view, and so much more! If you haven’t seen Act! lately, here’s what you’ve missed…

What’s New in Act!

Your trusted CRM choice just got better. Act! now includes CRM and Marketing Automation in one with the new Act! Growth Suite, providing everything you and your team need to successfully run and grow your business.

The next generation of Act! is here! 

  • Maximise customer engagement
  • Generate as many sales-ready leads as possible
  • Close more deals faster
  • Gain rich productivity insights
  • Extend your workspace connecting to hundreds of popular apps*
  • Effectively manage sales pipeline to project revenue
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What's Included?

Marketing Automation**

Nurture relationships with buyers at every stage of the sales funnel to generate as many sales-ready leads as possible.

Act Connect

Wasting time duplicating data entry in Act and other business apps? Easily integrate your Act with the apps of your choice. (Act Premium Only)

Timeline of Innovations


































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  • NEW Act! Growth Suite
  • Marketing Automation email templates, visual workflow and image manager, dashboards, calendar & assets
  • Office integration for Chrome™ users
  • Compatibility with Office 2019 & Windows Server 2019
  • Act! Companion card reader, heat maps, & more






  • Act! Marketing Automation
  • Dynamic sales pipeline management
  • Custom Tables & Industry Template Library
  • Next generation Outlook® integration






  • Act! Companion mobile app
  • Act! Insight dashboards
  • Act! Contact Link for use with Outlook®
  • Ask Act!™ with Amazon Alexa
  • eCommerce connections






  • Act! Connect app marketplace
  • Act! Connect Link
  • Act! API
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Act! Growth Suite Features

Purpose-built for small and midsized businesses, Act! Growth Suite provides the ultimate toolset to build relationships, maximise engagement, and drive business growth.

Rich customer management

Keep rich customer details, emails, documents, notes, history, activities, and more in one easy to find place—the Act! contact record—for a complete view of your customer relationships. Seamlessly move your customer information from your current CRM solution with ease.

Powerful Marketing Automation

Optimise all the ways you communicate with prospects and customers with Act! Marketing Automation to maximise engagement and drive business growth. Engage prospects and customers with response-driven nurture marketing campaigns—all sent to targeted lists in Act! automatically using criteria and triggers you define. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting you of new prospects, prioritising follow-ups, and delivering a composite view of customer engagement in a single solution.

Dynamic sales pipeline management

Manage opportunities using a simple, out-of-the-box sales process or one you configure to fit your business. Track products or services, status, days open, probability of close, documents, and more with every sales opportunity.

See a complete, visual representation of your sales pipeline to project revenue, adjust your strategy, and quickly focus your efforts. In-context KPIs help you understand the health of your pipeline at-a-glance.

Actionable business insights

See dynamic, visual snapshots of real-time metrics with interactive, graphical Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs for smarter decision-making. Dig deeper with one of 50+ preconfigured reports or create custom reports with the report designer. Export reports to Microsoft® Excel, PDF, and email for further analysis or sharing with your team.

Growth Suite Brochure

Act! Marketing Automation

Act! Marketing Automation makes it simple to optimise all the ways you communicate with prospects and customers to maximise engagement and drive business growth – exclusive to the Act! Growth Suite!

Comprehensive marketing campaign management

Optimise your customer lifecycle from first engagement to retention and loyalty with automated outreach in each step. Let Act! Marketing Automation do the work for you with response-driven nurture marketing campaigns—all sent to targeted lists in Act! automatically. Campaigns are triggered based on criteria you define, leading recipients down a highly personalised path.

Setup simple ad-hoc email blasts or drip marketing campaigns for one-off or single path communications as needed. Share campaigns on your social sites to extend your reach or embed social links in your campaigns to drive traffic to your social networks.

Growth Suite Overview Get In Touch

Visual workflow designer & interactive template editor

Create beautiful, mobile-friendly email campaigns with the interactive template editor where you can customise colors and fonts, and add free, high-quality stock photos from a library of over 500,000 options. Start with one of 170+ sample templates or import and edit your existing HTML templates with the WYSIWYG editor.

Setup custom nurture streams with the visual campaign workflow designer, providing a graphical representation of your communication flow. Preview email campaigns before sending with both mobile and desktop views to ensure your images and content render perfectly.

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Effective lead capture, scoring, & nurturing

Grow your audience with effective lead capture forms and surveys that feed contacts and responses into Act! automatically. Advanced forms and surveys allow further actions in Act!. Notify Act! users and create Act! activities and opportunities automatically as recipients respond.

Identify your most interested prospects with lead scoring based on campaign engagement, survey/web form responses, and website interactions. Prioritised leads are pushed into Act! groups automatically for easy sales follow-up.

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Real-time response metrics & actionable customer insights

Understand what’s working and how you can improve your marketing strategy over time with real-time metrics covering opens, clicks, and comparative stats per campaign. Individual campaign results automatically push to Act! contact records for a detailed interaction history. Perform A/B tests to pinpoint your most impactful subject lines and content to continually improve the effectiveness of your campaigns.

Identify known prospects on your website in real-time to engage with them when they are most interested, because web visits feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.

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Unsure Which Version of Act is Right for You?

Reasons to choose Act v21.1

Create a revenue winning lead nurturing strategy

With powerful Marketing Automation, you can nurture your early stage leads until they are “sales-ready”.

Bring complex data sets into Act

Manage detailed, industry-specific data like insurance policies, service contracts, mortgages, or projects.

Close more deals faster

Get a complete view of your sales pipeline to project revenue, adjust your strategy, and quickly focus your efforts.

Enjoy the subscription perks

With support and access to the latest features and service packs included in the price, you will always be on the latest version and reduce burden on your IT department.

Reach big data nirvana

Dig deeper with 50+ preconfigured reports or create custom reports with the report designer.

Choose your deployment

Choose the deployment model that's right for your business –on-premise or a cloud solution, with mobile access.

New to CRM?

Find out all you need to know about buying and implementing a CRM solution with our ‘CRM Buyers Guide’.

Success Story
“We have improved staff productivity allowing them to organise their time better. With Act they can set tasks to automatically remind them about their next activity. This will improve our customer service too, as all the information they need is now in one place, saving them time on trawling through paperwork.”
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Explore our solutions

CRM Solution

Improve your sales figures, marketing responses and customer service levels with Customer Relationship Management (CRM) Software.

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ERP Solutions

Make smarter decisions with a single system to manage your entire business which provides you with one version of the truth.

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IT & Cloud

Take the strain off your IT resource without breaking the bank with our IT infrastructure and Cloud services.

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