Why Office 365 is the fastest growing product in Microsoft’s history

Published: 16 April 2015

Since its debut in 2011, Office 365 has become the fastest growing business in Microsoft’s history. It had one million subscribers in the first 100 days of its launch and 4.4 million subscribers after a year in service.

The success of Office 365 shows no signs of slowing down, with commercial cloud revenue, driven by Office 365 for Business, growing by 128 per cent in the first quarter of 2015.

With Office 365, Microsoft has focused on a cloud product that responds to the dynamically evolving business landscape. Constant digital connectivity is vital for the modern economy and there is a fundamental shift in the way people work, the devices they use, and how they access and share information. Microsoft Office 365 responds to this need by delivering a Productivity Suite that is accessible from any device, anytime and anywhere. Business users can have access to their data at all times in order to quickly respond to customers and handle daily operations.

Offered as a monthly subscription based service, Office 365 is an effective yet affordable solution for organisations of all sizes. There is no upfront cost for the software and the regular updates are included in the subscription. It comes off the shelf with no need for new servers or to hire people with technical competencies. Organisations no longer have to make a large upfront IT infrastructure investment and can greatly reduce their on-going IT costs, which helps them to save time, money and free up valued resources.

The value of Office 365 extends to its flexibility, the software allows for the flexible management of user licences, according to current business requirements, for example to manage changing headcounts. Moreover Office 365 equips users with the services they require, making it easy to make changes to the license package and add-on products when the demand arises.

Office 365 offers an array of solutions that are cost efficient, flexible and accessible for various business sizes – with Office 365 Business and Enterprise packages available. Office 365 is a response to the current market trends and customer needs, which makes it a very popular choice for businesses and contributes to its impressive growth.

With Office 365, Microsoft have got the product and the timing perfect capitalising on post-recession cost sensitivity and a growing appetite for cloud computing. The demand for cloud is accelerating rapidly with the cloud services market is expected to grow from $47.4 billion in 2013 to $107.2 billion in 2017 and Microsoft Office 365 has certainly recognised the value of this market with its Business and Enterprise Cloud Productivity Suites[1].

 [1] International data Corporation, Cloud Research

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