We’re thrilled to announce that Xperience will be attending Directions EMEA 2025, taking place from 4–6 November in the vibrant city of Poznań, Poland. As the premier event for Microsoft Dynamics 365 Business Central partners across Europe, Directions EMEA is a cornerstone of innovation, collaboration, and community and we’re proud to be part of it.
This year, we’re sending a dynamic team from across the UK, representing our Applications, Product, and Commercial divisions. With a shared passion for digital transformation and customer success, our team are excited to immerse themselves in the latest updates from Microsoft, explore new partner solutions, and bring back actionable insights to further fuel our clients’ growth.
We’re especially proud that our Chief Product Officer, Gemma, will be taking the stage at Directions EMEA. She’ll be speaking in the “How to Build a Successful ISV Business in the Microsoft Ecosystem” session, where she will join the team from Companial to share her experience in building real-world AI use cases bringing the AI+BC story to life. It’s a must-attend session for anyone looking to navigate the complexities of product development, go-to-market alignment, and long-term growth in the Business Central space.
“Directions is a highlight of our year, and each year at Directions gets better. It’s great to be part of this incredible Partner community. I’m honoured to speak alongside industry leaders and can’t wait to explore how AI is reshaping the future of Business Central.”
“I’m really looking forward to attending Directions EMEA in Poznań this year. It’s been six years since I last went, last time I had just joined Xperience as a graduate, so it’ll be great to return with a fresh perspective and a wealth of experience under my belt. The event is always a valuable chance to dive into the latest updates in Business Central, hear directly from Microsoft, and connect with other partners across the region. I’m especially keen to learn how others are tackling real-world challenges and to bring back practical insights that can benefit our team and clients.”
Whether you’re attending to deepen your technical knowledge, explore new business models, or simply connect with like-minded professionals, we’d love to meet you there. Keep an eye on our social channels for live updates from the event and if you see someone from Xperience, come say hello!