Ei Electronics enhance global business operations with Dynamics 365 CRM

Key Contact(s): Sam McCarthy Gomez – Customer Technical Support
Partner(s): Microsoft

Tasks that were previously cumbersome and time-consuming are now completed more efficiently, allowing the team to focus on core sales activities. – Sam Gomez, Customer Technical Support.


Ei Electronics are a multinational electronics company with subsidiaries in Ireland, UK, Australia, USA, Germany, and France. With a primary focus on manufacturing smoke alarms, carbon monoxide detectors, and environmental sensors, Ei Electronics has a global presence, with its largest market being in the UK. The company boasts 1250 employees, with the majority based in Shannon, Ireland, and a history of over 60 years in the business.

A significant portion of the company’s products, ranging from smoke alarms to carbon monoxide detectors, is sold in the UK, constituting 70 to 80% of their market. Challenges in sales and marketing, especially related to housing certification work in the UK, prompted the need for streamlining operations.

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