If you’ve been following our ‘Digital Transformation’ series of blog posts, you’ll now have a better idea of what it means to your business and how to get started.

According to global consultancy firm Capgemini, 87% of businesses believe that digital transformation provides the opportunity to gain a competitive advantage in the marketplace. This is an even bigger opportunity for SME’s who, through the use of digital can compete against larger organisations.

If this statistic alone isn’t a big enough reason to begin your digital transformation journey, keep reading to find out how the power of digital can help you to:

Better engage with your customers…

Microsoft have recently stated that by 2020, customer experience will overtake price and product as the key brand differentiator. Customers now expect to have what they want, when they want it, with supreme value and superior experience from any device. So it’s vital that technology becomes part of your digital transformation strategy.

How you use technology to better engage with your customers will vary depending on the nature of your business. It may involve using data & analytics to track buying behaviour, introducing digital communication channels, or creating a digital feedback loop. Ultimately, digitizing how you communicate and interact with your customer base, will be key to delivering a seamless user-experience.

Optimize your operations…

A report by McKinsey suggests that, to meet the high expectations sought by customers, companies must accelerate the digitization of their business processes. Using digital technologies and analytics can help you to increase productivity through slicker, streamlined operations.

By digitizing information-intensive processes, costs can be cut by up to 90%. You’ll also begin to notice significant time savings, allowing you to free up resources and focus on your core business objectives.

Empower your employees…

With the rise in remote working, you need to empower your employees with the digital tools to work smarter and not harder. Tools like Office 365 and Skype for Business are revolutionising the work place by increasing productivity, collaboration and improving communication. By introducing digital technologies you can give your employees the ability to access email and documents from any device, anywhere, anytime.

Using professional services like Office 365 tells potential customers that you’re serious about business. With these state-of-the-art but easy-to-use collaboration, mail, and messaging services, you can set yourself apart from the competition.

Start your journey today…

There’s no time like the present to embark on your digital transformation journey. To find out more about digital tools for transformation, get in touch!

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