What is Growth Hacking?

Do you need to know what growth hacking is? Will you miss out if you don’t take part? How do you take part?

These are all questions you may be asking yourself upon reading the title of this blog post. The term “Growth Hacking” seems to be a buzzword that people within the digital marketing and SEO sphere are currently throwing around, but it’s definition is something that may be more recognisable to you… Simply put, it means marketing.

Growth Hacking uses the following methods of marketing:

  • Viral and Paid Acquisition
  • Content Marketing
  • Email Marketing
  • SEO
  • A/B Testing & Analytics

There are people arguing that this is a new concept. Yet, anyone who has read David Meerman Scott’s book ‘The New Rules of Marketing & PR’ will know that “Growth Hacking” is not new, but the evolution of marketing. It uses data and creativity, assisted through advances in technology, to find your target audience, and business community, which you can read more about here.

CRM software is the ideal solution for monitoring and recording growth hacking or marketing activities. CRM solutions can help streamline, and fuse together marketing and sales capabilities, like those which have been announced in the new Act v17. Act CRM is the ideal solution for any small to medium sized business on a budget wanting to take control of their business growth.

There is very little difference between growth hacking, marketing, and business agility. We recently published an article on business agility, which you can read here. There is a huge debate going on, stating that growth hacking is more appealing to start-up businesses. However, these tricks and tools can be mirrored for use within any business of any age or size. Why restrict these kinds of marketing activities to just start-ups. Surely in order to survive, businesses need to evolve, they need to practice modern methods in order to stay ahead of the competition and appeal to a wider audience.

For more on this subject, check out Mattan Griffel’s informative SlideShare about Growth Hacking:

Find more tips for growth hacking, business agility and growth here.