Driving Mobile Access

Through increased access to data, driven by mobile and cloud technology, businesses can reap a wealth of benefits. Here we look what is driving the adoption of improved mobile access along with its benefits…

The importance of mobile access has increased significantly in the last couple of years. In May 2013, SearchEngineLand.com reported that mobile devices resulted in 15% of all traffic, however, more recently, Search Engine Watch reported that mobile traffic was exceeding desktop traffic. Traffic varies depending on each industry, as the comScore report shows, but also confirms how important mobile access really is. As of today, GSMA’s real-time tracker puts the number of mobile devices at 7.52 billion, which exceeds the current world population of 7.2 billion.

As technology evolves as do our expectations, both as customers and business professionals. We want to be more efficient and effective at what we do. To ensure the UK keeps up with the pace of change, the government is supporting a project that varies network licences of the UK’s four mobile network operators and improves mobile coverage across the country. As reported on Ofcom, “The licence variations commit the four operators to provide voice coverage across 90% of the UK’s landmass by the end of 2017.” They go on to say, “Ofcom is working with Government on its £150m mobile infrastructure project, which is funding mobile phone masts in uncovered areas.” This is just one of the many projects and schemes that aim to increase mobile access. Furthermore, this is a huge step in helping businesses reach a wider audience and enable more people to work remotely using the device of their choice.

Google has spoken

Last year, comScore reported that Google had 67% of the market share of search traffic, however many digital professionals, including Eli Schwartz, believe this figure should be higher, closer to 85-90%. It is therefore no surprise that Google are recognised as an authoritative voice, and one people listen to.

Back in April Google updated its mobile search algorithm, something that was widely referred to as “mobilegeddon”. This update was aimed at addressing the growing adoption of mobile devices and the delivery of higher-quality content. Sylvia Montgomery wrote on Business2Community.com, “Mobile search isn’t a new concern for Google—they’ve telegraphed their interest through experimentation with icons and labels for mobile-friendly sites. But the forthcoming algorithm update represents their most serious attempt so far to cultivate a more mobile-friendly web, making mobile-friendliness a ranking signal. With this algorithm change, they may shake up search results more dramatically than Panda and Penguin.”

Google’s mobile update highlighted the need for businesses to modernise, to go mobile and allow technology to develop further in-line with the needs of users. Find out if your website is mobile friendly, here.

The Internet of things

The Internet of things (IoT) looks set to transform the world as we know it, by connecting us with multiple electronic devices that we use to give us increased control and make us more productive. In-line with this shift, we are seeing an increased number of business applications being created and developed, as our reliance on mobile and cloud technology increases.

The world of technology knows no boundaries. To ensure your business is mobile friendly you can provide employees with mobile devices, implement business applications that allow employees to work remotely and ensure you have a mobile-friendly website.

By going mobile you’ll benefit from the following:

  • Improved quality of traffic. Reports show that 60% of mobile users in the past 12 months have encountered problems when browsing websites that have led them to abandon the page.
  • Improved mobile SEO with a responsive website.
  • A more productive and satisfied workforce, along with increased customer satisfaction with remote access increasing flexibility and response times.
  • Greater access to talent through the use of remote mobile access.
  • Competitive advantage over those who are not encouraging or improving mobile access.
  • Increased ROI.

There are a variety of forces driving mobile access, from Google’s mobile algorithm update to the evolution of technology. The demand for mobile access will only increase as the internet of things incorporates more devices, allowing us to control more tasks from the devices we own. Increasing mobile access will enable your workforce to do more – something we discussed in a recent article on our website, here.